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B2C software development, recruitment, and CTOs

We help consumer app companies build delightful, high-performing, and well-converting web, mobile (iOS, android), and IOT (internet of things) products.

Looking to hire in-house? We will help you find, interview, assess, and recruit the best in-house technical talent. All under the guidance of our CTOs.

Some of Our Clients

SuperdrugWonderblyPayoneerThree

Why B2C Companies Choose Metamindz

🤓

CTO-driven Everything

Looking to recruit in-house talent? Or to outsource your build? Everything we do is driven by a CTO with the relevant commercial experience. This means we can deliver high-quality results across all aspects of our engagement.
🔄

Rapid Iteration & Testing

Consumer apps require fast iteration cycles. We build MVPs quickly, implement A/B testing infrastructure, and help you ship features that users actually want, based on real data.
✨

User Experience Obsession

Consumer apps succeed when they're fast, intuitive, and delightful. We prioritise performance, offline capabilities, and smooth user experiences that keep people coming back.
⚙️

Scalable Backend Architecture

Consumer apps need backends that can handle viral growth. We build APIs, real-time systems, and infrastructure that scales from launch day to millions of users without breaking. At the same time, we make sure that the backend is easy to maintain, and is not over-engineered or over-optimised too early.
📊

App Store Submission

Anyone who has published an app to the App Store knows how long and painful the process can be. Luckily, our Engineering Managers, CTOs, and developers know what they are doing, and will oversee, lead, and execute the submission process as quickly and smoothly as possible.
🌐

Cross-Platform Solutions

Need iOS, Android, and web? We architect and build cross-platform apps using Typescript, React, React Native, Flutter, or fully native development. We choose the best, future-proof tech stack based on your needs, budget, and timeline.

How We Help B2C Companies

Our whole world is full of B2C products. We understand them from both the user's and the developer's perspectives. We know what makes user stay and spend more with you. Everything we build, everyone we hire, and everything we do for you - will be driven by these metrics. This is how you assess us.

Fractional CTO

Get technical leadership from CTOs who have built and scaled B2C products before. We will help you with software architecture, tech stack decisions, product roadmap, scaling, and hiring people that ship great products in a lean, efficient way, and customer-obsessed way.
Learn more

How We Work Together

  • Step 1

    Understanding Your Product & Customers

    We start with a discovery call to understand your product, target users, platform requirements, acquisition channels, and technical goals. We will assess your needs and recommend the best approach, service, and team members to help you with all of them ASAP.

  • Step 2

    Services Agreement

    We will send over our services agreement for your review, and will action any comments / feedback / specific requirements.

  • Step 3

    Go go go

    Once our contract is signed, we will block out our calendars, book a kickoff call, and get to work.

We believe in "Show, Don't Tell"

See what our clients have to say.

“Lev has been such a huge help to us throughout our journey of building the Yes Gurl friendship app. His advice has been incredibly valuable, especially when it comes to understanding the technical side of things like app development and working with developers, which can feel quite overwhelming at times. He's also shared so much practical business advice that has given us a lot to think about and apply as we build our app and community. One of the things we've really appreciated is how generous he's been with his time and connections, even introducing us to someone in his network to help us with venue space for our events. We're so grateful for Lev's support and guidance—it's made such a difference in helping us feel confident as we move forward with Yes Gurl.” source

Yes Gurl

Google review

“Working with Lev at Metamindz has been an absolute pleasure. The level of service and personal input has been outstanding since the beginning. Lev, was able to find the right people, talent and skills required. But the service does not end there, the aftersales, the advice, the attention to detail are all outstanding. If we had any concerns, they were dealt with immediately and with regular follow-ups. Metamindz are the first name that springs to mind when considering recruitment, I would totally recommend.” source

Andrew Robinson

Google review

“Great working with Lev and team at MetaMindz! We were working on a project to build new features in our mobile app. Lev was brilliant with managing the project and supporting the definition of tasks to complete with his insight on the user experience. The dev team was very responsive throughout by sharing updates on both Slack and our project management board in Asana. I look forward to continuing to work with MetaMindz in the future.” source

Patrick Huang

Google review

“Lev and the Metamindz team have been really great to work with. As a founder, I needed support to bring our vision to life. Most importantly we needed a team that was able to listen to what we wanted and translate that into a tangible product we could share with our clients. We're very pleased with the results and the process to get here felt easy! Going into this process I certainly didn't anticipate how straightforward it would seem! Lev is super responsive and very patient, which meant that all and any queries - no matter how small, were dealt with quickly. We're excited to grow our business and bring value to our clients and Lev and his team have been a key to enabling this.” source

Katharine Ayivor-Nygard

Google review

Hear directly from Tanya Mulesa, Founder of CICON.app, about her experience working with Metamindz.
Transcript

Hi, my name is Tanya Mulesa, and I'm the founder of tech startup Cicon App. And we have been working with Metamindz and Lev Perlman, and we're absolutely happy with the service. Um, we have worked with him on the technical setup of the app, technical due diligence. Lev was mentoring our team and helped to quickly implement all the necessary changes and debugging. We are very happy. The service was quick, actionable, effective, and we're very grateful for it. Thank you very much.

Tanya Mulesa

Founder, CICON.app

See all testimonials

Did somebody say "Just Build"?

Let's discuss how Metamindz can help you build a consumer app that users love and pay good $ for.

Testimonial from Billy Whiffen

Frequently Asked Questions

We are crazy about UX, metrics, and customer feedback. We understand mobile UX, user psychology, and the technical challenges of building apps that users actually want to use on a recurring basis and pay money for. Every project is led by an Engineering Manager / CTO who gets consumer apps. Not just a random developer working from somewhere on something.

We build both, depending on your needs. For performance-critical apps, or ones that require extremely smooth and complex visual experiences, we recommend native development. For more efficient development, code sharing, and accessibility - we typically use React Native (future-proof, popular, a lot of open-source support, and more than enough for 95% of the cases). We help you choose the right approach based on your requirements, timeline, hiring goals, and budget.

We optimise for performance from day one; efficient code, proper caching where applicable, lazy loading, CDN distribution, purpose-specific databases where needed, memory optimisation, and more. We use cross-device testing (real devices), and ensure your app feels great and is a joy to use.

We build scalable backends that handle growth; APIs, real-time systems, data structures and schemas that scale well, push notifications (and offline comms), and the right infrastructure to support all of that. We ensure your backend can handle viral growth and maintain performance as your user base grows.

We implement best practices for user data protection, GDPR compliance, and privacy regulations. We help you build privacy-first features, implement proper data encryption, and ensure your app respects user privacy.

Yes, we integrate analytics tools, set up event tracking, RUM (real user monitoring), APM tracing, and everything else needed to help you understand user behaviour, and to help us debug and fix any issues that might arise in production and pre-production environments. We build dashboards, admin tools, implement A/B testing infrastructure, and help you make data-driven decisions about your app.

So did we and our CTOs. So did our founders. This is why Metamindz exists - it is a tech agency built by a CTO, who had a bad experience with agencies, and decided to build one that would make a technical founder happy. The way it should be done.

Let's Build Together

Have a project in mind, or simply want to learn more about how we can help? We'd love to hear from you.